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From Offer to Impact – Why Talent Acquisition Must Stay Beyond the Signature
Many Talent Acquisition (TA) teams invest enormous energy in sourcing, selection, interviews, and contract negotiations. The contract gets signed. Everyone takes a breath. Internally, the next requisition is already waiting. To me, that is a structural mistake. According to the BambooHR Onboarding Survey, 30–50% of new hires consider quitting within the first 45 days. That is not a side note. It is a strategic risk. Anyone who takes Candidate Experience, Early Attrition, and

Marcus
23 hours ago5 min read


Great Interviews, Wrong Signals: Why We Keep Hiring for the Wrong Performance
Job interviews are essential for personnel selection. Leaders trust them. They provide direct, personal interaction. You observe, question, and believe you have a strong impression. The impression rarely matches daily work. Interviews capture an exceptional moment. A recent Journal of Business and Psychology article highlights this. Bayón, Kleinmann, Ryan, and Heimann studied whether asking about maximum versus typical performance matters. Is the interview capturing the best

Marcus
5 days ago5 min read


Is Talent Acquisition a cost center or a profit engine? Here’s how to credibly calculate the real ROI of recruiting.
Recruiting is often seen as a back-office cost, but this view greatly understates its true economic impact. Recruiting’s value appears as avoided costs, faster value creation, and better hires—effects that are rarely measured. HR often presents metrics such as time-to-fill and applicant volume, but they don't reflect business fundamentals like revenue or risk. Anyone who wants to position recruiting strategically, therefore, needs to answer a different question: What does it

Marcus
May 316 min read


When the Resumé Enters the Black Box – Candidate Trust in the AI Era
Recruiting is currently undergoing profound changes. Artificial Intelligence (AI) is no longer just an experiment in innovation labs. In many organisations, it has become part of the operational recruiting process: résumés are automatically screened, interview transcripts analysed, and candidate communication partially automated. However, the adoption of AI is only part of the story. The main argument of this text is that, in recruiting, the greatest challenge today is not th

Marcus
May 276 min read


Understanding Source of Hire: Why “Last-Click Attribution” in Recruiting Often Leads to the Wrong Strategy
Source of Hire is one of the most frequently used metrics in recruiting. At the same time, it is one of the most misunderstood. In many Applicant Tracking Systems (ATS), exactly one source is captured. The last one. The click right before the application. Done. The problem: candidates do not make decisions in a single moment. According to analyses of the HR tech landscape, candidates typically move across multiple touchpoints before applying. Studies by Appcast and Symphony T

Marcus
May 245 min read


Bias Audit in Recruiting – Exposing Systemic Bias Before Regulation or Reputation Does
Recruiting is often seen as an objective process. Résumés are reviewed, interviews conducted, and decisions documented. Many organizations, therefore, assume that bias—systematic distortion in decision-making—is primarily an individual issue: an unconscious impression in an interview or a gut feeling during selection. The reality is less comfortable. Bias does not arise solely in individuals' minds. It is often embedded in the system itself. Job profiles evolve over time, sou

Marcus
May 205 min read


Employer Branding Doesn’t Have a Content Problem – How the Application Process Can Undermine Even the Strongest Employer Brand
Employer branding has a surprisingly persistent communication problem in many organisations. The discussion often revolves around content: career sites, LinkedIn posts, employee videos, and campaigns. Entire projects are launched to refine messaging or visually articulate the Employer Value Proposition (EVP). The result is usually professionally produced—and yet the impact often fades surprisingly quickly. The real brand moment happens not in the content, but when a candidate

Marcus
May 176 min read


From Interview to Security Gap: AI-Driven Candidate Fraud in Recruiting
AI-created applications are now the standard. The key question is no longer whether to approve, but what follows next. In many companies across the DACH region, no hiring process is completed without a personal meeting before signing a contract. And that is precisely why AI-driven candidate fraud often remains invisible for a long time. Not because it works in face-to-face interviews—but because it ends there. The real issue emerges one step earlier. In digital pre-selection

Marcus
May 135 min read


Recruiting Without Metrics Is Gut Feeling in Excel – TA KPIs: Essential and Sometimes Misleading
Talent Acquisition loves metrics. Time-to-Hire. Cost-per-Hire. Offer Acceptance Rate. Quality of Hire. Funnel Conversion. Source of Hire. Candidate Net Promoter Score (NPS). Open a modern recruiting dashboard today and you will often see more charts than in a CFO meeting. The problem: many organizations measure a lot — but manage surprisingly little. Because a KPI is not an insight. And certainly not a strategy. Especially in Talent Acquisition, numbers quickly create the ill

Marcus
May 106 min read


Hiring Manager Enablement: The Overlooked Productivity Problem in Recruiting
Recruiting rarely suffers from a lack of activity. It suffers from poor alignment. While HR fine-tunes sourcing strategies, AI tools, and candidate experience, fundamental questions often remain unresolved on the hiring manager side: What exactly are we looking for? How do we define success? How do we make decisions? And how consistently do we follow the process? The result is not individual failure. It is a structural enablement deficit. The LinkedIn Future of Recruiting Rep

Marcus
May 64 min read


Why 30 Reqs Are Not a Badge of Honor – But a Risk: How Many Open Roles Can a Recruiter Realistically Handle?
“How many requisitions (reqs, open roles) can you take on?” It sounds like an innocent question. In many organizations, however, it has quietly become a performance indicator. The recruiter carrying the highest number of reqs is seen as resilient. The one asking for relief is often – unfairly – perceived as less robust. But recruiter load is not a character test. It is a business capacity question. And capacity can be analyzed. The Society for Human Resource Management (SHRM)

Marcus
May 34 min read


Offer Acceptance Rate: Why Strong Hires Fail at the Finish Line – and What That Says About Your Recruiting
Most Talent Acquisition (TA) teams are excellent at structuring processes. Sourcing funnels are optimized. Interview guides refined. Hiring managers are aligned and scheduled. Candidate experience measured. And then – right at the end – the deal falls apart. The Offer Acceptance Rate (OAR) is one of the most honest metrics in recruiting. It shows whether what was promised throughout the process truly convinces at the decisive moment. And it has a direct business impact: every

Marcus
Apr 295 min read


When the Algorithm Judges, Character Matters: Emotional Intelligence as a Core Leadership Competency in Recruiting
Artificial Intelligence (AI) has firmly arrived in recruiting. Résumés are pre-screened, active-sourcing messages are auto-generated, and interviews are transcribed and analyzed. Efficiency gains are real. At the same time, the competency focus is shifting—away from purely operational process management toward a more fundamental question: Who takes responsibility for the human dimension? A widely discussed idea, highlighted in Fast Company , captures it well: in an AI-shaped

Marcus
Apr 264 min read


Numbers That Drive Decisions – Data Storytelling for TA Leaders
Talent Acquisition (TA) does not have a data problem today. Quite the opposite. Applicant Tracking Systems (ATS), sourcing tools, and analytics platforms generate an abundance of metrics. Time-to-Fill, Cost per Hire, Funnel Conversion, Source of Hire – all neatly visualized. And yet, their impact in executive meetings often remains limited. The slide appears, it is acknowledged, and the discussion quickly returns to revenue, EBIT, and forecasts. This is no coincidence. The Ga

Marcus
Apr 224 min read


The Illusion of a Good Hire – Why “Quality of Hire” Is Mostly Measured Wrong
Quality of Hire (QoH) – Few metrics in recruiting are treated with such reverence. And few are so rarely defined with precision. According to a recent study by SHRM and Findem (2025), 89% of organizations consider Quality of Hire their most important recruiting metric. Yet only 25% can measure it effectively. That is not a minor gap. Anyone who seriously asks what contribution Talent Acquisition makes to business success cannot ignore QoH. Time-to-Fill and Cost-per-Hire provi

Marcus
Apr 194 min read


Post-Interview Verification as a Decision Point in Recruiting: When the Real Selection Only Ends After 90 Days
Personnel selection still rests on an implicit assumption: what we observe in the interview determines suitability and future success. The interview is usually the culmination of the process. The contract follows, then onboarding, and at some point, the first performance review. This model appears logical, but it is analytically fragile. For decades, research has shown that even structured interviews, while having higher predictive validity than unstructured conversations, ha

Marcus
Apr 154 min read


Employer Review Platforms: kununu, Glassdoor & Co Are Not Optional
…because today they are a must. No ifs, no buts. Employer review platforms are discussed a lot – but rarely with precision. The debate usually centers on star ratings, “unfair reviews,” and whether companies should respond at all. That discussion misses the point. Employer review platforms are neither a tool problem nor a communication phenomenon. They are an instrument for observing organisational reality. They do not show how companies want to position themselves; rather, t

Marcus
Apr 124 min read


Why Talent Mapping Makes Recruiting More Effective – and How AI Helps
Recruiting rarely suffers from a lack of activity. What it often lacks is clarity. Jobs are posted, sourcing lists are built, and interviews are conducted. Still, the underlying feeling remains: we are reacting more than we are steering. This is exactly where Talent Mapping comes in. Not as a buzzword, but as a structural response to a fragmented labor market – and as a discipline that becomes truly scalable through artificial intelligence (AI). What Talent Mapping Actually I

Marcus
Apr 84 min read


Development Dialogues in Talent Acquisition: Why Effective Development Starts Long Before the Annual Review
Talent Acquisition relies on constant conversations—with candidates, hiring managers, agencies, and HR colleagues. Yet structured discussions about recruiters’ own development are often missing. Development dialogues in Talent Acquisition are in a difficult position. The day-to-day work is highly operational, pressure is constant, and performance is measurable. Time for reflection feels like a luxury. Yet it is this reflection that determines whether TA teams remain effective

Marcus
Apr 53 min read


When 1 in 5 Job Ads Is a Lie: Phantom Jobs and What They Mean for Your Employer Brand
Two hours spent on an application. Carefully written. Tailored to the role. Then—silence. Not for lack of fit, but because the job may never have been real. Welcome to the world of phantom jobs — job postings with no real hiring intent. The numbers are unsettling. According to a recent study by Clarify Capital, 21 per cent of all job postings on major platforms are ghost listings. This is not a marginal issue. It is a systemic crisis of trust — and one that costs employers f

Marcus
Apr 15 min read
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