While the tech industry guts entry-level jobs, Salesforce is hiring 1,000 AI-native graduates. An opinion piece on why that’s actually the smarter move — and what companies stand to gain if they follow suit.

Only 26 percent of job seekers in North America describe their most recent application experience as truly good. The rest struggled through, were ignored, dropped out, or walked away with a different impression – not of the role, but of the company behind it. That number should be a wake-up call. Instead, it's part of a pattern that has barely changed in years: candidate experience is considered important in most TA strategies (over 90 percent of recruiting leaders say so), y

A recent Fast Company article put it plainly: even in a world full of AI tools, automated workflows, and intelligent knowledge management systems, one thing still holds true — when a key person leaves, you start over. This sounds like an old problem. It is. But the costs behind it have taken on a new dimension. What Really Leaves with the Person When someone quits, the company doesn't just lose a pair of hands. It loses context. It loses the judgment embedded in thousands of

The labor market has fundamentally changed: for the first time, five generations are simultaneously active in the workforce in 2026. Baby Boomers are staying professionally active longer. Generation X continues to occupy many leadership and specialist roles. Millennials dominate large parts of the skilled labor market. Gen Z shapes early-career recruiting and graduate hiring. And the first representatives of Generation Alpha are already appearing in apprenticeship and interns

Recruiting has always been dynamic. New tools, new processes, shifting market conditions. Over the past few years, however, the pace has accelerated significantly. Applicant Tracking System (ATS) migrations, AI implementations, reorganizations, budget adjustments, and new compliance requirements such as the EU AI Act. Strategically understandable. Operationally, it often happens all at once. This is where the real problem begins: change fatigue. Change fatigue describes a sta

Many Talent Acquisition (TA) teams invest enormous energy in sourcing, selection, interviews, and contract negotiations. The contract gets signed. Everyone takes a breath. Internally, the next requisition is already waiting. To me, that is a structural mistake. According to the BambooHR Onboarding Survey, 30–50% of new hires consider quitting within the first 45 days. That is not a side note. It is a strategic risk. Anyone who takes Candidate Experience, Early Attrition, and

Recruiting is currently undergoing profound changes. Artificial Intelligence (AI) is no longer just an experiment in innovation labs. In many organisations, it has become part of the operational recruiting process: résumés are automatically screened, interview transcripts analysed, and candidate communication partially automated. However, the adoption of AI is only part of the story. The main argument of this text is that, in recruiting, the greatest challenge today is not th

Source of Hire is one of the most frequently used metrics in recruiting. At the same time, it is one of the most misunderstood. In many Applicant Tracking Systems (ATS), exactly one source is captured. The last one. The click right before the application. Done. The problem: candidates do not make decisions in a single moment. According to analyses of the HR tech landscape, candidates typically move across multiple touchpoints before applying. Studies by Appcast and Symphony T

Employer branding has a surprisingly persistent communication problem in many organisations. The discussion often revolves around content: career sites, LinkedIn posts, employee videos, and campaigns. Entire projects are launched to refine messaging or visually articulate the Employer Value Proposition (EVP). The result is usually professionally produced—and yet the impact often fades surprisingly quickly. The real brand moment happens not in the content, but when a candidate

Talent Acquisition loves metrics. Time-to-Hire. Cost-per-Hire. Offer Acceptance Rate. Quality of Hire. Funnel Conversion. Source of Hire. Candidate Net Promoter Score (NPS). Open a modern recruiting dashboard today and you will often see more charts than in a CFO meeting. The problem: many organizations measure a lot — but manage surprisingly little. Because a KPI is not an insight. And certainly not a strategy. Especially in Talent Acquisition, numbers quickly create the ill

Talent Acquisition (TA) does not have a data problem today. Quite the opposite. Applicant Tracking Systems (ATS), sourcing tools, and analytics platforms generate an abundance of metrics. Time-to-Fill, Cost per Hire, Funnel Conversion, Source of Hire – all neatly visualized. And yet, their impact in executive meetings often remains limited. The slide appears, it is acknowledged, and the discussion quickly returns to revenue, EBIT, and forecasts. This is no coincidence. The Ga

…because today they are a must. No ifs, no buts. Employer review platforms are discussed a lot – but rarely with precision. The debate usually centers on star ratings, “unfair reviews,” and whether companies should respond at all. That discussion misses the point. Employer review platforms are neither a tool problem nor a communication phenomenon. They are an instrument for observing organisational reality. They do not show how companies want to position themselves; rather, t

Two hours spent on an application. Carefully written. Tailored to the role. Then—silence. Not for lack of fit, but because the job may never have been real. Welcome to the world of phantom jobs — job postings with no real hiring intent. The numbers are unsettling. According to a recent study by Clarify Capital, 21 per cent of all job postings on major platforms are ghost listings. This is not a marginal issue. It is a systemic crisis of trust — and one that costs employers f

Germany recently learned from its Chancellor that all this “modern nonsense” – part-time work, remote work, flexible arrangements – is apparently the root of many economic evils. People should simply work more. End of discussion. What I think of this slightly schoolmasterly attitude is probably easy to guess. Instead of debating ideology, it is worth looking east. Asia is not exactly known for radical labor activism – but it is known for pragmatic adaptation. And one country

The labor market feels paradoxical. Companies invest in AI, automation, and efficiency programs. Meanwhile, hiring freezes, layoffs, and closed entry points increase—often in roles recently touted as “jobs of the future.” For many employees and candidates, this signals uncertainty rather than momentum. This simultaneity is not an anomaly or a temporary fluctuation. It marks a structural transition. Organizations seek productivity gains before adapting role models, qualificati

Amazon loudly announces the hiring of 250,000 new employees. At the same time, dozens of other companies quietly reshuffle hundreds of roles internally – without saying a single word publicly. Two completely different strategies, both aiming for the same goal: getting the right people into the right roles. The HR world has given these approaches names: “Loud Hiring” and “Quiet Hiring.” Debating which approach is better misses the core issue. It’s not about choosing one or th

5+1 common rejection sins in recruiting – and what they reveal about processes, culture, and professionalism Recruiting is my field, and today I want to address a topic that genuinely annoys me: bad rejection messages. These are unnecessary, avoidable, and damaging to our profession. Companies invest enormous effort in employer branding, career sites, social media campaigns, and glossy employer-brand videos. Yet one of the most important moments in the candidate experience st

An EVP is more than a decorative piece for a career site—it serves as a warehouse of raw material. Many companies confuse the outcome with the starting point, crafting attractive statements but failing to create a real-life narrative. Effective marketing approaches this differently, treating core messages as resources from which new formats are consistently developed. Employer branding should follow this approach as well. The key is simplification. Three credible messages ar

Building and leading successful recruiting teams between global governance and local reality Matrix organisations are no longer an exception. They are the default operating model for larger companies. Global functions intersect with regional entities, business lines with country organisations, and projects with line management. For Talent Acquisition (TA), this means one thing above all: permanent simultaneity. Strategic and operational at the same time. Globally consistent,

Many organizations operate their recruiting based on ambitious targets: shorter time-to-hire, more applications, and lower costs. These goals are meaningful — but they are not a strategy. Goals define what should be achieved. A TA strategy explains how to get there and why this approach leads to success. In today’s competitive labor market and global race for skills, operational efficiency alone is no longer enough. Talent Acquisition must chart a long-term path that ensur