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The Board Cuts the Budget. Now What? How Recruiting Teams Reduce Costs Without Losing Impact
Budget cuts in recruiting are rarely a surprise. Like a seasonal thunderstorm in corporate life, everyone expects them, but each time hopes they will pass by. When the board moves to reduce costs, recruiting is added to the list almost automatically: variable spend, external dependencies, and, from a finance perspective, savings that are quickly identifiable. For talent acquisition teams, this creates a delicate situation. Expectations for speed and quality remain high, even

Marcus
Mar 293 min read


Taking a Stand Without Screening Beliefs – Recruiting Between Polarization and Professionalism
Societal polarization is no longer an abstract media narrative. It has entered everyday life. In comment sections. In teams. And increasingly in hiring decisions. The real question is not whether political tensions affect organizations. The question is how professional companies deal with them. A recent study from France provides robust empirical evidence on this issue. It shows that political identity influences hiring decisions – even when candidates’ professional qualifica

Marcus
Mar 255 min read


Resilience in Recruiting: Why Robust Teams Recruit More Successfully – and 7 Ways to Build It
Recruiting has never been a walk in the park. But it used to be more predictable. Today, recruiting teams are often exposed to a mix of pressures that push even seasoned professionals to their limits: volatile labor markets, hiring freezes that come and go in monthly cycles, constantly shifting priorities, rising expectations from candidates, and, at the same time, increasing pressure to deliver better results with fewer resources. The outcome is visible in many organizations

Marcus
Mar 225 min read


The Asian Hybrid Work Paradox - What Europe Can Learn from Singapore About Flexible Work Arrangements
Germany recently learned from its Chancellor that all this “modern nonsense” – part-time work, remote work, flexible arrangements – is apparently the root of many economic evils. People should simply work more. End of discussion. What I think of this slightly schoolmasterly attitude is probably easy to guess. Instead of debating ideology, it is worth looking east. Asia is not exactly known for radical labor activism – but it is known for pragmatic adaptation. And one country

Marcus
Mar 205 min read


Why Employer Branding Needs Less “Glow” and More Governance - Overcapacity as the New Normal
The labor market feels paradoxical. Companies invest in AI, automation, and efficiency programs. Meanwhile, hiring freezes, layoffs, and closed entry points increase—often in roles recently touted as “jobs of the future.” For many employees and candidates, this signals uncertainty rather than momentum. This simultaneity is not an anomaly or a temporary fluctuation. It marks a structural transition. Organizations seek productivity gains before adapting role models, qualificati

Marcus
Mar 153 min read


Loud or Quiet Hiring: What It Is – and What to Consider
Amazon loudly announces the hiring of 250,000 new employees. At the same time, dozens of other companies quietly reshuffle hundreds of roles internally – without saying a single word publicly. Two completely different strategies, both aiming for the same goal: getting the right people into the right roles. The HR world has given these approaches names: “Loud Hiring” and “Quiet Hiring.” Debating which approach is better misses the core issue. It’s not about choosing one or th

Marcus
Mar 115 min read


Everything Is Strategy. And That’s Exactly the Problem.
How TA leaders untangle conceptual confusion – and move from intent to impact. In many Talent Acquisition organizations, every topic seems equally important: vision, strategy, goals, initiatives, and projects. Each activity carries a significant label. Each slide suggests strategic value. Yet in reality, much work is done, but little truly endures. This confusion goes beyond language; it is a leadership problem. These words are not just decoration—they guide. They set directi

Marcus
Mar 84 min read


Anyone Can Recruit. Apparently, Not Everyone Can Reject.
5+1 common rejection sins in recruiting – and what they reveal about processes, culture, and professionalism Recruiting is my field, and today I want to address a topic that genuinely annoys me: bad rejection messages. These are unnecessary, avoidable, and damaging to our profession. Companies invest enormous effort in employer branding, career sites, social media campaigns, and glossy employer-brand videos. Yet one of the most important moments in the candidate experience st

Marcus
Mar 67 min read


From EVP Poster to Content Engine: How to Turn Three Core Messages into 12 Months of Employer Branding Material
An EVP is more than a decorative piece for a career site—it serves as a warehouse of raw material. Many companies confuse the outcome with the starting point, crafting attractive statements but failing to create a real-life narrative. Effective marketing approaches this differently, treating core messages as resources from which new formats are consistently developed. Employer branding should follow this approach as well. The key is simplification. Three credible messages ar

Marcus
Mar 43 min read


AI Interviews in Recruiting: Where Efficiency Ends – and Risk Begins
Artificial intelligence has moved beyond experimentation in recruiting. Tools like CV parsing, matching algorithms, chatbots, and automated scheduling are now standard. The logical next step is the AI-conducted interview. More vendors now use algorithm-analyzed video interviews to assess candidates' language, word choice, speaking pace, facial expressions, and eye contact. The central question, however, is not whether this technology can be used, but whether it should be exp

Marcus
Mar 14 min read


When the Algorithm Becomes a Compliance Risk: What TA Teams Must Have Completed by August 2026 Under the EU AI Act
The EU Artificial Intelligence Act (EU AI Act) has been in force since 1 August 2024. That part is widely known. What is far less understood: recruiting is one of the most heavily regulated domains under the regulation. Most AI-driven hiring tools fall into the “high-risk” category. As of August 2026 , extensive compliance obligations apply to any organisation using them. If you have not started preparing yet, you are effectively betting on time. So what exactly must Talent

Marcus
Feb 274 min read


The Red Pill or the Blue Pill?Talent Acquisition in the Matrix
Building and leading successful recruiting teams between global governance and local reality Matrix organisations are no longer an exception. They are the default operating model for larger companies. Global functions intersect with regional entities, business lines with country organisations, and projects with line management. For Talent Acquisition (TA), this means one thing above all: permanent simultaneity. Strategic and operational at the same time. Globally consistent,

Marcus
Feb 258 min read


Why a TA Strategy Matters More Than Targets — and How a Real Talent Acquisition Strategy Is Built
Many organizations operate their recruiting based on ambitious targets: shorter time-to-hire, more applications, and lower costs. These goals are meaningful — but they are not a strategy. Goals define what should be achieved. A TA strategy explains how to get there and why this approach leads to success. In today’s competitive labor market and global race for skills, operational efficiency alone is no longer enough. Talent Acquisition must chart a long-term path that ensur

Marcus
Feb 223 min read


When There Is Nothing to Recruit - How Talent Acquisition Teams Create Value During Workforce Reduction
Recruiting is designed to build. Increase headcount. Fill pipelines. Optimize time to hire. And then comes the phase no one likes to talk about: hiring freezes, restructuring, downsizing. Suddenly, there is nothing left to recruit. Nothing to do. At least at first glance. In these situations, many Talent Acquisition teams slip into a defensive mode. Waiting. Keeping a low profile. Tidying up. Doing the operational minimum. Hoping for better times. That reaction is understanda

Marcus
Feb 204 min read


Words Attract – or Repel: How Well-Written Job Ads Draw in Talent and Poor Ones Drive Them Away
Job advertisements are a paradoxical form of communication. They are expected to inform, inspire, set expectations, remain legally compliant, and, ideally, exclude no one. At the same time, they have an average attention span of less than 30 seconds. If they fail to convince within that window, they are skipped. Not out of disinterest, but out of efficiency. Here is where the true power of language emerges. The words chosen can make someone feel addressed, foster trust, and e

Marcus
Feb 183 min read


#HRBC26 RECAP – Why I Keep Coming Back to Berlin
This week marked one of my personal highlights of the year: the mother of all HR barcamps — HRBC in Berlin. I’ve been attending since the very first one back in 2012, which was still hosted in Sarah Wiener’s restaurant. And every year, the event quickly reveals whether HR is in a comfort or an orientation phase. This time it was clearly the latter. And honestly, it was more interesting than it has been in years. Crises sometimes have their upside. Even the session pitches sho

Marcus
Feb 153 min read


Decisions in seconds: Why Copilot & Co. are not taking over a recruiter’s job tomorrow
Microsoft Copilot, ChatGPT & Co. are increasingly being tested in recruiting. Upload a résumé, analyze a LinkedIn profile, assess personality and intelligence – and the “smart pre-selection” is done. Sounds efficient. But is it? A recent study by Tobias Marc Härtel in the Journal of Business and Psychology examined exactly that. Microsoft Copilot analyzed 406 LinkedIn profiles. The individuals behind those profiles had previously completed validated psychological assessments

Marcus
Feb 133 min read


Bad AI Bunny: The lawsuits against Workday and Eightfold – and what they mean for recruiting teams
The current lawsuits against Workday and Eightfold mark a sharp escalation in the debate around AI in HR. And rightly so. Even though only two well-known providers of innovative recruiting solutions are involved, the implications affect every organisation that uses algorithmic systems in recruiting, especially those that have relied too heavily on technology and now bear the responsibility for it. The mere fact that the lawsuits have been admitted sends a clear and importan

Marcus
Feb 116 min read


Relationship Status: It’s Complicated — Why Conflicts Between TA & Hiring Managers Happen (and How to Handle Them Professionally)
Recruiters know this dynamic well: The role is critical, the business unit is under pressure, expectations are high — and suddenly the relationship with the hiring manager shows signs of strain. What begins as a constructive partnership shifts into tension. Factual discussions escalate into emotional friction. Collaboration can devolve into a power struggle, causing frustration on both sides. And yet, everyone wants the same thing: the best possible hire for the organization.

Marcus
Feb 85 min read


Between an Offer and a Rejection Lies a Single Sentence: How Language in the Application Process Builds Trust – or Destroys It
Recruiting does not end with the job advertisement. From that moment on, the most sensitive phase of the candidate journey begins: communication. Application confirmations, follow-up questions, interview invitations, and rejections. All of it appears to be operational communication. In reality, these are highly influential touchpoints. Language in the application process is felt more strongly than in many other settings. Candidates invest time, emotion, and hope, yet have no

Marcus
Feb 43 min read
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