Employer Branding StrategY
From chance to plan. Measurably successful Employer Branding.
Together, we develop an employer brand that not only attracts attention but also strategically binds the right talent to your company. Through clear positioning, you will attract and retain candidates who will make your organization successful in the long term.
FOR WHOM?
Entrepreneurs, managing directors, department heads, employer branding or marketing teams who want to strategically sharpen their organizations and companies' employer brands—and are not just looking for one-off communication measures. But also SMEs with limited resources of their own for this important topic area.
TYPICAL CHALLENGES
• Lots of activities, but no consistent overall impression and small to none impact
• Employer Brand is blurry or not distinctive
• Career page and recruiting marketing/communication convert poorly
• HR, communications, marketing, and recruiting do not collaborate in coordination
• Very low employee engagement
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WHAT I CAN DO FOR YOU (EXAMPLES)
- Shaping and describing employer identity through in-depth analyses of the current situation and workshops.
- Development of a distinctive employer value proposition (EVP) and strategic narrative.
- Optimization of the candidate journey to increase the conversion rate in talent acquisition.
- Development of measurement systems for long-term monitoring of the success of your employer brand.
I am not an agency, but rather a strategic sparring partner—with a focus on positioning and impact, not campaign production. If necessary, I am happy to assist you in selecting suitable partners.
WHAT'S IN IT FOR YOU?
A strongly positioned employer brand that provides clarity and orientation, creates recognition, measurably supports recruiting, and inspires employees. An effective communication and channel strategy for your employer branding, an attractive candidate and employee journey, and less effort in recruiting.
And the ability to measure success.